As functions of Pingxiang City Government in charge of trademark protection and development, in recent years, Pingxiang City Industrial and commercial bureau positive active implementation of the brand strategy, vigorously support the famous brand, continue to cultivate economic bright spot, to create "Pingxiang electric porcelain" brand as a set of brand of Pingxiang City, the important contents of the domestic and foreign market development, take effective measures, help the brand continued to grow and grow, to become forward the continuous development of economy in Pingxiang "propellant".

One is the certificate of trademark, "Pingxiang porcelain" the origin of brand cultivation. Give full play to the advantage, resource utilization of Pingxiang electric porcelain hundred years of production history, actively guide ceramic enterprises to registered trademarks of origin as important means to participate in market competition, strive for the support of the municipal government, for the enterprise to solve in nurturing the difficulties and problems encountered in the process, efforts to help electric porcelain industry to declare "Pingxiang electric porcelain" certification mark.

The two is to enhance the brand influence, bigger and stronger group of porcelain trademark. To establish the principle of "selection of well-known trademarks, famous trademarks, to create well-known trademarks", earnestly implement the municipal government to implement the brand strategy and policy incentives to support and foster the implementation of brand strategy; hold regular seminars, mobilization of porcelain enterprise design, register their own trademarks, and help enterprises to declare A Well-Known Trademark in China, Jiangxi famous trademark; the establishment of "famous trademark show Street", to carry out outdoor brand publicity, guide enterprises to develop brand and brand activities; combined with the news media on the famous brand enterprises on-site interviews and thematic tracking reports, publicity brand, cultivate brand, improve the visibility of brand-name products and enterprises, and a number of rings porcelain trademark. At present, the registered trademark of Pingxiang porcelain industry has reached 46, of which 8 well-known trademarks, famous trademarks accounted for 20%.

The three is the formation of porcelain industry chamber of Commerce, enhance the international competitiveness of Pingxiang porcelain ". To industry self-discipline as a breakthrough, and actively help the ceramics enterprises to form a chamber of Commerce and industry, the formation of production community to Huatong, high strength, Huapeng, universal and electric porcelain enterprise leading both the division and cooperation, avoid the porcelain market mutual extrusion, product prices disorderly competition situation, so that the Pingxiang electric porcelain products quickly into the Southeast Asia, Europe, Africa and so on more than 40 countries and regions, exports accounted for more than 25% of the porcelain products exports, Anyuan, Huatong, East China, universal and trademark has become a good ring for foreign brands.ng.